Hey! Greetings from Scienseed, one of Micro4Bioga’s partners. Far from working with biogas, our job is fostering the project’s communications. It may not seem like much at first glance, but things are not always what they seem. The thing is our job is not just about explaining how the project is optimising biogas production—it’s about making biogas resonate with everyone. From the curious general public to kids who’ll one day inherit our world and its countless issues, to the research & industry pros able to turn innovation into action…. And that’s where Scienseed shines.

Sure, being able to make manure and poop jokes every few lines definitely helps, but that’s not enough to reach general audiences. And these ones matter. Biogas won’t get anywhere if it isn’t perceived as a relevant renewable energy source by society. To engage with the public, we’ve launched a podcast, Fuelled by Microbes, where we dive deep into biogas, from the basics to the breakthroughs. There, we travel through the history of this renewable fuel, from a spicy-scented laboratory in ancient India to the streets of Victorian London, to present-day Spain. We also disclose some surprising connections between beer, biogas and probiotics. …All in all, a must-listen podcast! Alongside that, we’ve got an Instagram profile that delivers science in quick, dopamine-inducing doses—just the right thing to get your daily science kick.

But the challenge doesn’t end there… people not only need to be okay with biogas—they need to be comfortable with the idea of having a biogas plant near them. This is where things get tricky. It’s what experts call the “Not in My Back Yard” effect. Here, awareness has proven to be key in increasing social acceptance.

And what better way to do that than by sparking kids' curiosity. Education is an essential tool to reshape our future and cutting through the noise of misinformation. For that reason, we’ve participated in outreach events for the youth like the European Researchers' Night in Madrid. But we don't just want to talk at them—we want to get them involved. That's why we've teamed up with teachers to organize workshops where students can build their own homemade biodigesters. It’s all about making the learning experience as interactive (and messy) as possible.

“yes, we’ve got to convince policymakers that this renewable energy is worth their time”

When engaging with specialized stakeholders like researchers, industry professionals and policymakers, we take a more tailored approach. With scientists, our goal is to promote recent papers and foster collaboration; while for industry professionals we seek to highlight how Micro4Biogas’ innovations can be upscaled. To create these conversations, we’ve built professional spaces on LinkedIn, X, and now Bluesky, where both fields can connect and share ideas. Policymakers, meanwhile, play a critical role in shaping the future of biogas. So, yes, we’ve got to convince them that this renewable energy is worth their time. To win them over, we’ve armed ourselves with infographics, brochures, an eBook, and even live-streamed events—whatever it takes to make biogas irresistible.

“It’s not just about sharing data; it’s about changing perceptions, building trust, and inspiring action”

To address the needs of these specialised audiences, we’ve also developed “Learn4Biogas”, an e-learning platform. Learn4Biogas covers everything from technical advancements to crucial topics like policy, financial considerations, and environmental impacts. In short, it ensures decision-makers and experts get the tools they need to shape biogas innovation. Stay tuned for its launch in May 2025!

At Scienseed, we know that one size doesn’t fit all when it comes to communication. That’s why we take a multi-format approach, connecting with every stakeholder. Biogas isn’t exactly an easy topic—it’s complex and, as we mentioned in a previous blog not always warmly welcomed. But that’s where effective science communication comes in. It’s not just about sharing data; it’s about changing perceptions, building trust, and inspiring action. And in a world where biogas could help transform our energy systems, that matters more than ever.